thinking about the future of the built environment
Managing Consequences - Trends & Attitudes
Hi, I have just attended an interesting debrief from the Futures Companie in London and I thought it could feed your Drivers of Change project
• UK consumers are emerging from the economic crisis with new values and attitudes
• A new era of consumption is here – the Era of Consequences (after the Era of indulgence & the recession mindset)
• Key social drivers: Living with Uncertainty, Looking for Control, Considering Consequences
• 6 new sources of value represent footholds for marketing & opportunities for innovation: vigilance, optimism, self reliance, resourcefulness, prioritization, connected
I guess we are just starting to see the first seeds: local living & local digital communities, small business boom, curating online status…Stephanie
• UK consumers are emerging from the economic crisis with new values and attitudes
• A new era of consumption is here – the Era of Consequences (after the Era of indulgence & the recession mindset)
• Key social drivers: Living with Uncertainty, Looking for Control, Considering Consequences
• 6 new sources of value represent footholds for marketing & opportunities for innovation: vigilance, optimism, self reliance, resourcefulness, prioritization, connected
I guess we are just starting to see the first seeds: local living & local digital communities, small business boom, curating online status…Stephanie
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