Stéphanie Griffiths's Page

Hi, I have just attended an interesting debrief from the Futures Companie in London and I thought it could feed your Drivers of Change project

• UK consumers are emerging from the economic crisis with new values and attitudes

• A new era of consumption is here – the Era of Consequences (after the Era of indulgence & the recession mindset)

• Key social drivers: Living with Uncertainty, Looking for Control, Considering Consequences

• 6 new sources of value represent footholds for marketing… Continue

I have recently attended a great conference at the V&A part of the design festival where this question was debated. Apart from obvious things such as Use low carbon intensive material. Avoid shipping / air transport. Use flat pack / products stackable on palette ..

Some great points were raised by the sustainability manager from Ikea:

“Sustainability is all about ownership”

“We don’t want to have a sustainability strategy” I.E a pamphlet made in isolation by the sustainability team.

Ikea… Continue