Francesca Birks's Page

In the last three weeks Arup Global Hotels and Leisure hosted two Hotels of the Future workshops in Amsterdam and Montenegro. The Amsterdam workshop was a collaboration between Global Hotels and Leisure Director Greg Chikaher, Arup Amsterdam Director Rogier Van der Heide, and facilitated by Arup Director for Global Foresight & Innovation Chris Lu… Continue

Sweden is going to become the first country to label "climate-friendly" food products. Their hope is that the labels will prompt consumers to buy greener products, but there are already worries that some companies may use the scheme to "greenwash" and bias their food products. The scheme is voluntary and firms must prove they have reduced greenhouse gas emissions in… Continue

On July 1st Foresight hosted a workshop in Dubai to help the development team better articulate their vision for their mixed use development. The aim of the workshop was to introduce the participants to the future drivers which are likely to impact their project and affect their aspirations to be an exclusive, high-end location destination. The project site is located at the base of the Palm of Jumeirah and includes four major towers for hospitality, retail, work and live space.

The caption reads 'You'll never look at dinner the same way' and something tells me that the release of Food Inc by producer-director Robert Kenner and investigative authors Eric Schlosser (Fast Food Nation) and Michael Pollan (The… Continue

Last Thursday IDEO NYC hosted an event entitled 'Designing for Loyalty'. The topical subject matter was chosen in response to the current economic climate and speakers included Hilary Old of Eilieen Fisher, Jesse Soleil of Scholastic, David Hung of new mobile email communication start-up Peek and Amanda Kramer of Diageo. The evening began with a video montage of MOS interviews asking New Yorkers,… Continue